Figuring Out Cigarettes

The Benefits of E-Cigarettes and Juices E-cigarettes, which are unique versions of the traditional cigarette but different from them in huge ways, are certainly getting more and more popular as time goes on. One of the reasons why e-cigarettes have

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Marketing 101: Market Targeting

Recall that a customer driven marketing strategy consists of four distinct “steps”.  Previously I focused on the first step: Segmentation.  I defined Market Segmentation as dividing a market into smaller groups that contain distinct needs, characteristics, or behaviors that may

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Marketing 101: Market Segmentation

In my overview of Customer Driven Targeted Marketing, I stated that no human being is like another. Two people may be very similar, but they will always be different consumers, influenced by different attitudes and beliefs. As marketers we have

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Marketing 101: Post-Purchase Behavior

So far I've examined four of the five stages of the Buyer Decision Process: Need Recognition, Information Search, Evaluation of Alternatives, and the actual Purchase Decision.  We've discovered that each stage is complicated, and that marketers will need to understand

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Marketing 101: Purchase Decision

In my examination of the Buyer Decision Process I've explored the first three steps: Need Recognition, Information Search, and the Evaluation of Alternatives. Generally the completion of alternative evaluation will lead to our fourth step, the Purchase Decision. The Purchase

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